Global Moringa Products Market: Information by Type (Leaves and Leaf Powder, Oil, Seeds and others), End Use (Functional Food & Beverage, Nutraceuticals, Pharmaceuticals, Personal Care and others) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2025
Market analysis
Generally, there is a rising awareness among the consumers regarding the benefits of moringa has resulted in increased demand for moringa products in end use industries. Moringa is used in industries such as functional food & beverages, pharmaceuticals, nutraceuticals, and personal care. Functional food & beverage is the fastest-growing segment of the moringa products market. The Global Moringa Products Market is expected to register a CAGR of 9.3% and reach USD 7902.9 Million by 2025. Moringa manufactured goods such as powders, oils, capsules, pills, soaps, and seeds are acquired from separate parts of the moringa tree. The global moringa products market is projected to expand at a considerable rate over the last few years owing to the health advantages related with the products obtained from the tree. The ever-increasing use of moringa products is changing the number of moringa growers in the market. It is understood to have several advantages and it utilizes variety from health and attraction to helping prevent and cure illnesses. It can be used in various forms such as raw moringa, moringa powder used in food additions, tea and oil. The market is constrained by several issues such as expanding necessity for nutritional additions, improving health understanding among people, and moving focus for natural treatment. Additionally, the requirement for organic-certified moringa products is rising, especially in Europe, which has created opportunities for the growth of the market. The leaves of the tree are rich in minerals such as potassium, calcium, zinc, copper, magnesium, and iron; vitamins including folic acid, pyridoxine, and nicotinic acid, vitamins C, D, and E; and phytochemicals such as tannins, sterols, terpenoids, and flavonoids. Moringa leaves have a low-caloric value, which, in turn, is leading to their use in the management of obesity. Rising perception about these nutritive benefits has impacted to the expansion of the market. The global moringa products market is projected to witness significant growth during the predicted period.
Market segmentation
The Global moringa products market is segmented based on type, end use, and region respectively. Based on end use, the moringa products market segmented into functional food & beverage, nutraceuticals, pharmaceuticals, personal care, and others. Moringa is rich in nutritional content such as vitamins, minerals, and antioxidants; therefore, its demand for functional food & beverages, such as energy bars, smoothies, and teas, is high. Based on type, the market has been divided into leaves and leaf powder, oil, seeds, and others. Moringa oleifera is a plant that is generally known as the drumstick tree, the miracle tree, the ben oil tree, or the horseradish tree. Surge in consciousness among shoppers involving health benefits of this plant is one of the major reasons for the market growth. It has antifungal, antiviral, antidepressant, and anti-incendiary things, which are helpful in curing various illnesses. Additionally, it can be simply grown in humid and subtropical areas with low cost, thereby causing in improved usage of the plant in various submissions. It is also one of the best products to treat malnutrition children younger than 3 years. Considering all the above-stated reasons, pressure for these products is growing in the market. The leaf and leaf powder segment dominated the market in 2018 with a share of more than 41%. Moringa oil is widely used in the food and personal care industries. It is employed in skincare products and is used for the protection against pollution and sun damage. Cold-pressed moringa oil is rich in antioxidants. These factors are expected to drive the growth of the segment during the forecast period.
Regional analysis
Geographically Global moringa products market is split in regions like North & South America, Europe, Asia-Pacific, Middle east and Africa and Rest of the world. Asia-Pacific settled for the leading share of around 35.30% of the moringa products market in 2018. China, India, and Australia and New Zealand are key countries add up to the market expansion in the region. Asia-Pacific is the largest producer of moringa. The production in the region is mostly devoured locally due to the traditional use of moringa in wellness, skincare, and hair care. Asia Pacific is also the quickest increasing local market. Emerging territories like India can reduce their dependence on various trade in dietary inserts if moringa is used properly in their daily consumptions. Consumers in APAC are increasingly choosing cosmetics that are mined from plants instead of mineral oils. This has triggered the demand for exotic plants like Moringa in various countries of APAC. China alone has introduced a huge amount of moringa plant from India in the year around 2017. The market in North America is anticipated to record a CAGR of 10.0% through the projected period. High call for natural and organic products is pushing the growth of the market in the region.
Major players
The proposed spectators in the Global moringa products market are manufacturers, Retailers, distributors, wholesalers, Investors and trade experts, Governments, associations, industrial bodies, etc. The major companies functioning in the Global moringa products market are concentrating on firming their global ways by entering into untouched markets. The projected onlookers in the Global moringa products market are companies like Organic India Pvt Ltd. (India), Moringa Pura Vida (Mexico), Kuli Kuli, Inc. (US), Only Natural Inc. (US), Grenera Nutrients Pvt Ltd. (India), Aayuritz Phytonutrients Pvt Ltd. (India), Green Virgin Products LLC (US), Dominate Industries (India) and Moringa Initiative Ltd. (South Africa).
